Integrate Google Analytics with your Status Page

Google Analytics (GA) lets you track how visitors use your Sorry™ Status Page. Monitor page views, user locations, or actions like subscription clicks to optimize your status page’s impact. This guide shows you how to add GA directly in a few clicks or use Google Tag Manager for advanced tracking.


Why Use Google Analytics?

GA helps you understand your status page’s performance with:

  • Visitor Insights: See how many users visit and where they’re from.
  • Engagement Tracking: Measure clicks on incident updates or subscriptions.
  • Performance Data: Identify popular pages or high-traffic times.
  • Free and Flexible: Works for both Universal Analytics and GA4.

Set Up Google Analytics


Step 1: Get Your GA Tracking ID:

  • Log in to analytics.google.com.

    Create a new property:
    • For Universal Analytics, get a Tracking ID (UA-XXXXX-Y).
    • For Google Analytics 4, get a Measurement ID (G-XXXXXXX).
  • Copy the ID.

Step 2: Add GA to Your Status Page:
  • Go to the Sorry™ Management UI at app.sorryapp.com.
  • Click the cog icon (Status Page Settings) in the left sidebar.
  • Select the Search & Analytics tab.
  • In the Google Analytics field, paste your Tracking ID or Measurement ID.
  • Click Save.


Step 3: Verify Tracking:

  • Visit your status page in a browser.
  • Open GA’s Real-Time report to confirm visitor data appears.
  • Note: Full data may take 24–48 hours to process.

Alternative: Use Google Tag Manager

For advanced tracking or multiple tools, Google Tag Manager (GTM) offers more flexibility. Add GA and other tags through GTM with our dedicated guide: Integrate Google Tag Manager (GTM) with Your Status Page.
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